Passion Chocolat is a love story about a passionate affair with chocolate. Founded in 1998, its artisan-made pralines and its charming shop in the residential neighbourhood of Woluwe-Saint-Pierre put it on the road to success. News of its exceptionally fine confectionary quickly spread through word of mouth, earning it a faithful and international clientele right from the start.

With the arrival of new owner Massimo Ori in 2008, the exquisite artisanship involved in this time-honoured tradition has continued to be refined. As a chocolate enthusiast with a true passion for his work, he wants his customers to share his love for this fine product. This is emphasised in the new Passion Chocolat slogan: …where passion meets pleasure.

In January 2009, a second shop opened at the Sablon, extending the previously highly select Passion Chocolat experience to a wider public.

Passion Chocolat continues to delight its ardent fans as far afield as China and Japan.